Posts Tagged ‘accounting marketing’
Making the Business Case for Diversity, Equity & Inclusion (DEI)
As I talk to firms around the country, many people are interested in working on making their culture more inclusive, intentionally hiring a more diverse team and looking for ways to create an environment that aims to be more equitable. It is exciting to see firms starting to have these conversations internally, and in some…
Read MoreJoin Me on My Campaign to End Hyperbolic Language
During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever” comments, neither of which were true in most cases. (And don’t worry, this isn’t a political post; I’ll let others handle that quagmire.) But it did make me start noticing how often we are bombarded…
Read MoreWhat Else Is Your Logo Saying?
We’ve stressed repeatedly the need to have your copy checked by others before you share it, pointing out that the more eyes scan it, the better your chances of catching mistakes. You get it, no doubt, but did you know that the same principle applies to logos and other graphic content? But it’s easy to…
Read MoreRead My Post on Unhappy Employees and How it Impacts Your Brand
I read an article recently that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority! But why am I, a marketing specialist, talking about HR issues all of a sudden? It all boils down to taking care of your…
Read MoreNew Facebook Algorithm Will Hurt Businesses
We’ve all heard the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” But what about if you add interesting content to Facebook and no one sees it, does it exist? Or more on point, is it worth the effort? Facebook…
Read MoreLooking Back and Planning for the Future
Ah, the end of the year. When we pull out the hot chocolate, cook our favorite family recipes and look forward to time with our loved ones. It is also a great time for evaluation, looking back over what we accomplished – and didn’t – in 2017 so we can plan for the new year.…
Read MorePut Your Content Marketing Efforts on Steroids: Now You Can Be Awash in New Ideas!
By this point, you are probably pretty familiar with the differing qualities and benefits of inbound and outbound content marketing. You’ve even considered how you might take advantage of strategic inbound initiatives to support your longstanding outbound effort, but are afraid to jump in with both feet. That’s understandable. It’s not always easy to…
Read More6 Bits of Expert Advice to Help You Prepare and Get Through Your Next Presentation
We’ve all heard the statistics – more people are afraid of public speaking than just about anything else. I read once that glossophobia (the technical term for the fear of public speaking or speech anxiety) ranked higher even than fear of getting eaten by a shark. In reality, that particular statistic is likely because we…
Read MoreRingling Bros. & Barnum and Bailey’s Missed Rebranding Opportunity
Last week, The Ringling Bros. & Barnum and Bailey Circus announced that after 146 years of entertaining the masses, they were closing down. For some this was a victory, as the protests over their animals had already resulted in the elimination of elephants from performances in 2016. However, Ringling Bros. bravely pushed on, determined to…
Read MoreHumor and Serious Can Work Together in Marketing
Have you seen the Idris Elba “Be My Valentine” video making the rounds on social media? If not, oh my, are you in for a treat! For your viewing pleasure: I don’t know about you, but I’m feeling incredibly charitable right now. And that, my friends, is marketing that does its job. Most of us…
Read MoreEsoteric Mysteries of the PDF
Have you ever copied text from a PDF file and pasted it somewhere else, comfortable in the knowledge that it had already been proofed and approved, only to find that certain letters were missing? If not, it’s time to get a little uncomfortable. That’s because there’s a strong likelihood you have used this finalized copy…
Read MoreYear-End Tax Tips and Other Good Ideas from Atlanta’s Most Trusted Advisors
With an eye to the close of 2016, Bonnie and Stone chatted with a tax planner and a financial planner on the latest episode of Atlanta’s Most Trusted Advisors on Atlanta Business Radio. Their guests were CPA and tax partner Alicyn McCloud of FinLogic and Emily Foulkes, a financial planner with Foulkes-Steele Wealth Management. The…
Read MoreLinkedIn Company Pages Are Changing
LinkedIn is about to roll out a major update to Company Pages, so round up your design team and social media page administrators. You won’t have to start from scratch, because content will automatically be migrated to the new format, but what you will need is an updated cover image, logo and tagline. The company…
Read MoreName That Presidential Campaign Slogan
Who’s up for another bbr marketing survey? I know I am! But first, the results from our Halloween Cards survey, drum roll please…. The winner, with 43.3% of the votes, is The Witches of bbr marketing! Last place went to the Snakes & Ladders game, with a mere 3.3%. Guess you guys like seeing our…
Read Morebbr marketing news: Atlanta Firm Owner Named to CPA Practice Advisor’s Most Powerful List
Bonnie Buol Ruszczyk makes the cut as one of the accounting profession’s most powerful women, according to an annual list designated by CPA Practice Advisor Magazine. October 2016 – Atlanta – The owner and president of Atlanta-based bbr marketing has been included in CPA Practice Advisor’s 2016 roster of the Most Powerful Women in Accounting.…
Read MoreWhat is Your Favorite bbr marketing Halloween Card?
Each month, bbr marketing will host a vote to find out what tickles your marketing fancy, with results revealed in a follow-up post. Have an idea for one of our surveys? Let us know! Most professionals send out cards to clients to celebrate the winter holidays. That’s a wonderful sentiment and we whole-heartedly encourage everyone…
Read MoreTalk About Trump and Chat About Clinton With Your Clients
Published by AccountingToday on October 27, 2016 Let’s not ignore the 500lb (orange or blonde, you pick) gorilla in the room. Like ‘em or hate ‘em, Hillary Clinton and Donald Trump are on everyone’s minds right now. And with the election just a few short weeks away (can’t get here soon enough in my opinion),…
Read MoreAtlanta Marketing Maven Named to AccountingToday List of Most Influential People
Leading accounting publication includes Bonnie Buol Ruszczyk and other key people in latest annual list of power players making a big mark on the the profession. September, 2016 – Atlanta – Bonnie Buol Ruszczyk, owner of highly-regarded Atlanta marketing firm bbr marketing, is among the most influential people in the accounting profession in 2016,…
Read MoreHow Caring Leadership Directly Affects the Growth of Your Firm
Strong leadership is something every firm needs…but is it possible to be supportive and caring and simultaneously bold and effective in that position? Bonnie and her co-host, Ryan “Redhawk” McPherson, recently interviewed Timothy Jones, author of the new book The Caring Warrior, during their Atlanta Business Radio on Business RadioX series Atlanta’s Most Trusted Advisors.…
Read MoreCan Pokémon Go Work in Your Firm’s Marketing Mix?
Pokémon Go mania is taking over! Even if you aren’t that into mobile device games or have ever cared about Pokémon, it’s likely you’ve at least heard about this new phenomenon. In order to catch the little critters, users have to wander around to find new ones. And because many people aren’t paying attention to…
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