Small Business Saturday is Upon Us

  by Kelly Lucas, marketing and social media manager As we have for the last two years, we are once again encouraging our readers, clients and colleagues to support your local small businesses by participating in Small Business Saturday. For the third year in a row, American Express is promoting shopping the shelves of local mom-and-pop…

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Forget Black Friday – We’re All About Small Business Saturday!

  by Kelly Lucas, marketing and social media manager It’s that time of year again. Time to brave the throngs of crazed deal-seekers of Black Friday and shop ‘til you drop! Or, for those slightly less insane and not so hot on getting elbowed for $5 mittens, there’s always Small Business Saturday. What’s that, you…

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LinkedIn is Changing the Look of Company Profiles

  by Kelly Googe Lucas, marketing and social media manager Hey, guess what? Another social media platform is changing its look. Shocking, I know. LinkedIn has announced via their blog that they will be rolling out a new design and additional features for company profile pages. Currently, it’s pretty much the heavy hitters that are…

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Twitter launches advertising platform for small businesses

  by Kelly Lucas, marketing and social media manager On Twitter, you may have noticed a little orange box with an arrow next to some accounts and tweets. This indicates that a particular item is a promoted trend, tweet or account. Since the inception of advertising on Twitter, these promoted items have been reserved for…

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Support Your Local Small Businesses This Saturday

  We are all familiar with Black Friday. Most know about Cyber Monday too. Now, show of hands, how many of you have heard of Small Business Saturday? My guess is that most of you haven’t. It may be lesser-known but this is the most satisfying and personal of the bunch. Best of all, it’s…

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