Posts Tagged ‘Client satisfaction’
A Million-Dollar Marketing Plan Can’t Beat a Million-Dollar Smile
A professional services provider I know does a pretty good job of marketing. He’s got a good, downtown location and a presence on social media. Being a small office, it’s not a huge presence, but you can find him on Twitter, Facebook and LinkedIn, plus reviews on Yelp and Kudzu and listings on local search…
Read MoreThe Business Benefits of Being Brutally Honest
by Kelly Lucas, marketing and social media manager It was the first day of my freshman year of high school. As I sat in my homeroom seat waiting for the bell to ring, a kid walked in and sat down next to me. He was new to the school, and having been the new kid…
Read MoreAccounting Firm Client Satisfaction Ratings Are Declining. What’s a Firm To Do?
I shy away from straight up selling in this blog, since few will want to read it, and it’s not all that fun to write either. But I couldn’t resist this opportunity. Rick Telberg (@CPA_Trendlines) wrote an article for CPA Trendlines today entitled Client Satisfaction Ratings Show Signs of Decline that every accounting professional…
Read MoreGetting Positive Results from Negative Feedback
by Kelly Googe Lucas, marketing and social media manager I think it’s safe to say no one really likes to receive negative feedback on a service their firm provides. You put a lot of time and effort into creating and delivering services as perfectly as you can, and then someone comes along and pulls…
Read MoreWeeding your Garden
Many years ago, someone I considered one of my dearest friends hurt me deeply, and not for the first time. In comforting me, another friend, Bob, told me something I live by to this day. “Sometimes, you have to weed your garden. While it may be a pretty weed, or one to which you’ve grown…
Read MoreHow strong are your client relationships?
Do you really know what your clients think of your firm, staff and services? Would they consider putting their work up for review? Are you meeting all their needs?
Even the best client relationships can be improved. Many times you won’t know when your best clients are unhappy and considering other providers. In a time when clients are looking for the best value for their dollar more than ever, many of your strongest accounts could be at risk, and you won’t know it until it’s too late.
After seeing this happen in the marketplace time and time again, BBR Marketing developed its Client Relationship Check (CRC) program. By engaging your key clients in a meaningful dialogue about the services your firm provides, you walk away with valuable information from which you can make adjustments, offer new services to retain – and improve – your client relationships.
Read MoreBusiness Made the Radio Star…
Well, not really a star by any means, but I have been on a few radio shows recently that I wanted to post here. These are all great shows when I’m not on them too, so check them out.
Read MoreDo You Really Know What Your Clients Think of You?
Keeping a client is much less costly than getting a new one. But even the best client relationships can be improved. Many times you won’t know when your best clients are unhappy and considering other providers. In a time when clients are looking for the best value for their dollar more than ever, many of your strongest accounts could be at risk, and you won’t know it until it’s too late.
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