The Business Benefits of Being Brutally Honest

  by Kelly Lucas, marketing and social media manager It was the first day of my freshman year of high school. As I sat in my homeroom seat waiting for the bell to ring, a kid walked in and sat down next to me. He was new to the school, and having been the new kid…

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Client News: Free Webinar to Improve Growth and Profitability

  Complimentary webinar on January 24th from Engineered Tax Circle, a Specialty Tax and Green Energy Incentives Resources Group PRESS RELEASE – JANUARY 2013 – Professional education and networking group, Engineered Tax Circle (ETC), is offering a complimentary webinar on Thursday, January 24th, 2013. The webinar, Improve Growth and Profitability! will help attendees learn how…

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Behold the power of social media (aka “Is that pot I smell?”)

  by Kelly Googe Lucas, marketing and social media manager Recently, Bonnie and I traveled to New York and Connecticut for some business meetings. We visited the High Line in Manhattan (very pretty) and met with a client at the Standard Biergarten (very cool). I’m telling you, a biergarten by the water in New York…

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How to Change your Facebook News Feed

  by Kelly Lucas, marketing and social media manager I opened up my Facebook account this morning to find a great many of my friends and family kvetching about the new layout. At first I got a good giggle out of it. I mean, aren’t we used to changes on our social networking sites? They…

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Getting Positive Results from Negative Feedback

  by Kelly Googe Lucas, marketing and social media manager I think it’s safe to say no one really likes to receive negative feedback on a service their firm provides. You put a lot of time and effort into creating and delivering services as perfectly as you can, and then someone comes along and pulls…

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Do You Really Know What Your Clients Think of You?

Keeping a client is much less costly than getting a new one. But even the best client relationships can be improved. Many times you won’t know when your best clients are unhappy and considering other providers. In a time when clients are looking for the best value for their dollar more than ever, many of your strongest accounts could be at risk, and you won’t know it until it’s too late.

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