Posts Tagged ‘marketing for law firms’
Join Me on My Campaign to End Hyperbolic Language
During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever” comments, neither of which were true in most cases. (And don’t worry, this isn’t a political post; I’ll let others handle that quagmire.) But it did make me start noticing how often we are bombarded…
Read MoreSecure Your Google Analytics Data From Hackers
Using Google Analytics data is a great way to learn more about what’s working on your website and track progress toward your marketing goals. Sometimes, however, the data you see may not reflect what’s actually happening on your site. Then you’re wasting time assessing numbers that are basically garbage. Worse yet, you have no idea…
Read MoreHumor and Serious Can Work Together in Marketing
Have you seen the Idris Elba “Be My Valentine” video making the rounds on social media? If not, oh my, are you in for a treat! For your viewing pleasure: I don’t know about you, but I’m feeling incredibly charitable right now. And that, my friends, is marketing that does its job. Most of us…
Read MoreEsoteric Mysteries of the PDF
Have you ever copied text from a PDF file and pasted it somewhere else, comfortable in the knowledge that it had already been proofed and approved, only to find that certain letters were missing? If not, it’s time to get a little uncomfortable. That’s because there’s a strong likelihood you have used this finalized copy…
Read MoreLinkedIn Company Pages Are Changing
LinkedIn is about to roll out a major update to Company Pages, so round up your design team and social media page administrators. You won’t have to start from scratch, because content will automatically be migrated to the new format, but what you will need is an updated cover image, logo and tagline. The company…
Read MoreName That Presidential Campaign Slogan
Who’s up for another bbr marketing survey? I know I am! But first, the results from our Halloween Cards survey, drum roll please…. The winner, with 43.3% of the votes, is The Witches of bbr marketing! Last place went to the Snakes & Ladders game, with a mere 3.3%. Guess you guys like seeing our…
Read Morebbr marketing news: Atlanta Firm Owner Named to CPA Practice Advisor’s Most Powerful List
Bonnie Buol Ruszczyk makes the cut as one of the accounting profession’s most powerful women, according to an annual list designated by CPA Practice Advisor Magazine. October 2016 – Atlanta – The owner and president of Atlanta-based bbr marketing has been included in CPA Practice Advisor’s 2016 roster of the Most Powerful Women in Accounting.…
Read MoreWhat is Your Favorite bbr marketing Halloween Card?
Each month, bbr marketing will host a vote to find out what tickles your marketing fancy, with results revealed in a follow-up post. Have an idea for one of our surveys? Let us know! Most professionals send out cards to clients to celebrate the winter holidays. That’s a wonderful sentiment and we whole-heartedly encourage everyone…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreGoliath or David, Your Firm Can Win Big
by Sarah Warlick, writer and copy editor Everyone seems to be talking about Malcolm Gladwell’s new book because it’s fun to read and full of interesting anecdotes. It’s also got some useful messages for your firm. His recently released work entitled David and Goliath: Underdogs, Misfits, and the Art of Battling Giants is chock full…
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