Business Development
Newsletters: An Underappreciated Business Development Tool
Newsletters can and do drive new clients into your capable arms.
Read MoreTelecommuting Options for Professionals Impacted by the Atlanta I-85 Bridge Collapse
Necessity is the mother of invention, or so they say. Could it also be the mother of adaptation and adoption? Many Atlanta professional services firms are about to find out. Thanks to a massive fire that caused the complete collapse of a section of Interstate 85 in Midtown Atlanta yesterday, both northbound and southbound lanes…
Read MoreMarketing During Busy Season
I know, I know, it’s called busy season for a reason. But if you think about it, busy season is really the best time for you and your firm to market your services. Here are some reasons why and tips on ways to make it happen.
Read MoreYear-End Tax Tips and Other Good Ideas from Atlanta’s Most Trusted Advisors
With an eye to the close of 2016, Bonnie and Stone chatted with a tax planner and a financial planner on the latest episode of Atlanta’s Most Trusted Advisors on Atlanta Business Radio. Their guests were CPA and tax partner Alicyn McCloud of FinLogic and Emily Foulkes, a financial planner with Foulkes-Steele Wealth Management. The…
Read MorePresentations Hold Lasting Power
When was the last time you had a speaking engagement? If the answer is “never” or “a long time ago” you may want to focus on finding an opportunity to present to an audience, either in person or through a live webinar or another online option. Many people ignore these valuable chances to address a…
Read MoreHow Business Owners Can Avoid Employee Lawsuits
Cheryl Legare of Legare, Attwood & Wolfe sat down with Bonnie and her co-host, Ryan “Redhawk” McPherson, to talk about employment law on Atlanta Business Radio. Cheryl is a partner at the Atlanta firm, which represents employees in discrimination lawsuits, non-compete clause issues, contract negotiations and severance reviews. Her background includes work on the defense…
Read MoreExperts Share Advice for Fulfilling International Business Goals
Expanding internationally is an exciting opportunity and a fond hope of many businesses these days. With global digital networks and easy shipping, access to vast international markets acts as a siren song for enterprising leaders in almost every industry. But is the dream realistic? Bonnie and her co-host, Ryan “Redhawk” McPherson, interviewed two well-known and…
Read MoreInsights from Austin – Trends in Legal Marketing
I recently attended the Legal Marketing Association conference in Austin and got to hear several fascinating presentations. While the content of this one was specifically focused on attorneys, naturally, the trends apply to most professional services. The session was led by Nancy Furman Paul, who addressed the latest trends in legal marketing and business development.…
Read MoreStand Out by Targeting Underserved Markets
by Sarah Warlick, content director So often in marketing, we hear clients asking that old question, “How can I stand out in a crowded professional landscape?” We help them answer it with a variety of customized marketing strategies based on what makes them different. Before we can do that, though, we spend a good…
Read MoreReally, It’s Just Chatting
by Bonnie Buol Ruszczyk, president Last week, we closed the office on Friday for our annual bbr marketing planning day. As most of you know, it’s tough to completely shut down, even for just one day, but we have found that it is time well spent. We take a look at the year that is…
Read MoreDo Your Clients Know You Want Referrals?
by Bonnie Buol Ruszczyk, president I was recently honored to co-present a seminar on content marketing at the AICPA/AAM/TECH+ conference in Las Vegas. One of the great things about speaking at that sort of conference is that I get to attend other sessions and hear some really fantastic presentations. This one included a talk given…
Read MoreResponsiveness Beats SEO When It Comes to Gaining New Clients
Published in Accounting Today on February 6, 2013 by Sarah Warlick, copywriter and editor Don’t rely on SEO to do things it can’t. The best search optimization in the world won’t help if your business isn’t ready to welcome the potential clients it attracts. Many firms get so wrapped up in the quest for perfectly…
Read MoreNewsle Helps You Track News Alerts on Your Social Media Connections
by Kelly Lucas, marketing and social media manager If you’ve not yet heard about Newsle, then do I have a treat for you! Newsle is a platform that brings you news stories that feature your personal and professional connections. By connecting your LinkedIn and Facebook accounts to Newsle, the site will notify you whenever…
Read MoreLinkedIn is Changing the Look of Company Profiles
by Kelly Googe Lucas, marketing and social media manager Hey, guess what? Another social media platform is changing its look. Shocking, I know. LinkedIn has announced via their blog that they will be rolling out a new design and additional features for company profile pages. Currently, it’s pretty much the heavy hitters that are…
Read MoreMarketing is a courtship: drip marketing, trigger marketing and lead nurturing
by Kelly Lucas, Social Media and Marketing Manager When it comes to courting and sustaining a successful relationship with our significant other, we all know the basic rules: remember important dates like birthdays and anniversaries, notice if something is different like a new haircut and make sure to routinely remind the other person how…
Read MoreApplying Blue Ocean Strategy to Social Media
by Kelly Lucas, marketing and social media manager At this point, I’d be willing to bet most readers have heard of Blue Ocean Strategy. Now, whether or not you actually know what it is, that’s a different story. Blue Ocean Strategy (BOS) is business theory created by Renee Mauborgne and Chan Kim. In essence, BOS…
Read MoreAll You Had to Do Was Ask
by Bonnie Buol Ruszczyk, president I recently attended a National Association of Women Business Owners (NAWBO) luncheon. I used to be a board member of the Atlanta group, and truly enjoy the programs they sponsor and the members I meet at these meetings. This one in particular piqued my interest, since Annette Saldana was…
Read MoreSupport Your Local Small Businesses This Saturday
We are all familiar with Black Friday. Most know about Cyber Monday too. Now, show of hands, how many of you have heard of Small Business Saturday? My guess is that most of you haven’t. It may be lesser-known but this is the most satisfying and personal of the bunch. Best of all, it’s…
Read MoreHow to Become a High Growth Professional Services Firm
Hinge Marketing recently reached out to us on Twitter, and I’ve enjoyed getting to know them in the last few weeks. I was interested in the research they had done with professional service firms, so agreed to have them guest post on the BBR Marketing blog. Now that I see their results, I’m pretty…
Read MoreWe All Need Somebody to Lean On
Last night, I had the pleasure of speaking on social media before a group of CEOs that are part of the Georgia Tech CEO Facilitation Group, led by Andy Helm and Rob Ginn. Members included CEOs of a variety of companies, including a beer manufacturer, a long-standing bakery, one developing a cool, new product…
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