Posts Tagged ‘Google’
Should Google’s Project Owl Concern Marketers?
Project Owl is Google’s latest effort to ensure the search results it offers web users are solid, respectable and believable sources for information.
Read MoreGet Serious About Using SSL, or Get Penalized by Google
With cyberscurity, data breaches and identity theft in the news all too often these days, Google is nudging website owners to take steps toward a safer online environment for their audiences. Starting in 2017, the company will be penalizing sites that don’t use a secure socket layer (SSL) on their Chrome browser, and notifying Chrome…
Read MoreGoogle Gives Preference to Responsive Design
by Kelly Lucas, client marketing director Is your website responsive? If not, come April 21st, 2015, Google will have something to say about that. As you’re probably already aware, optimizing your sites for mobile devices, like smart phones and tablets, is a good way to stay relevant, as more and more people are searching…
Read MoreLinkbuilding Confusion Cleared Up (Sort Of)
by Sarah Warlick, content director Are you unable to figure out if linkbuilding is positive or negative after reading conflicting advice? If so, you’re in good company. There has been a steady stream of new information and misinformation clogging up the pipelines for years now, ever since Google’s Penguin algorithm update was first released.…
Read MoreThe Most Effective Social Media Platforms
by Kelly Lucas, client marketing director When asked what is the most effective social media platform for their organization, B2B marketers choose LinkedIn, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report. This report is based on data gathered from a survey of 2,887 marketers in first quarter 2014. There’s quite a bit…
Read MoreGoogle Enhances Search Feature Knowledge Graph
by Matt Galchick, our awesome new intern Nearly everyone is familiar with the phase “Google it.” It’s been used in all settings from the classroom to the boardroom. At the click of a mouse, information regarding almost uncountable topics and answers to a myriad of questions are at your disposal. It can’t get any easier…
Read MoreGoogle+ Convinced Attorney is Not a Real Person
by Bonnie Buol Ruszczyk, president I hear and read stories about social media every day. While it’s always an uphill battle, I do my best to stay abreast of the latest happenings, changes and even silly memes and stories. But it’s rare that something this funny and ridiculous is sent to me by a…
Read MoreYou Are What You Write
by Sarah Warlick, copywriter and editor Language gives us the power to share thoughts, dreams, feelings and observations. It drives business relationships as well as personal ones, and does much to shape our perceptions of others. Our choice of words can deliver subtle messages masked behind the obvious ones as we talk to ourselves and…
Read MoreGoogle is Killing Off Google Reader
by Kelly Lucas, marketing and social media manager It’s not the first time that a major player has been offed. The Walking Dead killed off Sophia, Dale, Lori, T-Dog and Shane. Lost killed Boone. Dallas killed off Bobby Ewing. However, Dallas realized the stupidity of that move and brought Bobby back to life via…
Read MoreHootsuite AutoSchedule: Help for the Super Duper Busy Professional
by Kelly Googe Lucas, marketing and social media manager While you may get that using social media is a great part of your overall marketing strategy, it’s not always easy to be consistent with your posts if you are a particularly busy individual. Now Hootsuite has come out with a new feature that makes…
Read MoreSocial Media Dreaming
by Sarah Warlick, writer and copy editor I’ve been devoting a lot of thought to social media lately between reading articles about it, writing some myself, helping manage it for clients and handling my own accounts. The result was that my brain helpfully carried on without me as I slept, entertaining me with a…
Read More“Kittens can be polarizing” and other nuggets of marketing wisdom
by Kelly Googe Lucas, marketing and social media manager This past week I attended the second annual Digital Summit here in Atlanta. The event played host to nerds professionals of all types and offered workshops and panels that touched on the latest and greatest in digital marketing. I gleaned some great information and have…
Read MoreGoogle updating its search algorithm
by Kelly Googe Lucas, marketing & social media manager In an effort to keep sites from gaming the search engine optimization (SEO) system, Google announced at SXSW Interactive that it is currently in the process of adjusting its algorithm. Matt Cutts, head of Google’s Webspam team, discussed how the latest tweak will help websites…
Read MoreGoogle Grades on Spelling
by Sarah Warlick, copy editor Spelling, meh. Spellcheck will fix it. My people will handle that. Google doesn’t judge…or does it? As it happens, it does, and the relative quality of your spelling and grammar will be reflected in your website’s page rank on the world’s most powerful search engine. Spelling correctly so that…
Read MoreGuest Post: Website Tips from an SEO Expert
by Walker Oxley, Oxley Internet Do I need a website? The only answer to that question is YES! Unequivocally. End of Story. Regardless if you are a one man show or have 1000s of employees, having a website has become an essential part of any business. Even if you are not selling anything on the…
Read More