Posts Tagged ‘social media policy’
Cowboy, Fireman or Indian Chief, You Still Need a Social Media Policy
by Sarah Warlick, copywriter and editor We’ve stressed the importance of a solid social media policy in the past. Here’s another example of an organization learning too late that creating and enforcing a policy is a must. Many companies who use social media professionally, as well as those who aren’t there yet, think that…
Read MoreA Social Media Policy – a Critical Tool to Protect your Firm
Published in AccountingToday (with slight modifications) Having a carefully designed social media policy in place isn’t only a matter of establishing standards for politeness; it’s necessary to legally protect your firm and its actions. Much of business behavior is so entrenched in the culture that it’s learned automatically and taken more or less for granted.…
Read More6 Ways to Help New Staff Tune into Your Brand
by Sarah Warlick, copy editor Your firm is thrilled with your new hire, but have you communicated the important points of your branding message? Follow these six tips to be sure, and avoid embarrassment for everyone. While misspelling the firm name is a drastic example of new-employee ignorance, it’s surprisingly common. With this in…
Read MoreSocial Media Policies Can Help Protect Firm And Prevent Damage
by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7 New media frontier requires strategic planning and execution. The social media phenomenon is a new, but inescapable, reality of contemporary culture. It’s hip and casual and trendy. But it’s also immensely powerful, which is why firms that jump…
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