The Business Benefits of Being Brutally Honest
by Kelly Lucas, marketing and social media manager It was the first day of my freshman year of high school. As I sat in my homeroom seat waiting for the bell to ring, a kid walked in and sat down next to me. He was new to the school, and having been the new kid…Read More
Responsiveness Beats SEO When It Comes to Gaining New Clients
Published in Accounting Today on February 6, 2013 by Sarah Warlick, copywriter and editor Don’t rely on SEO to do things it can’t. The best search optimization in the world won’t help if your business isn’t ready to welcome the potential clients it attracts. Many firms get so wrapped up in the quest for perfectly…Read More
Newsle Helps You Track News Alerts on Your Social Media Connections
by Kelly Lucas, marketing and social media manager If you’ve not yet heard about Newsle, then do I have a treat for you! Newsle is a platform that brings you news stories that feature your personal and professional connections. By connecting your LinkedIn and Facebook accounts to Newsle, the site will notify you whenever…Read More
Forget Black Friday – We’re All About Small Business Saturday!
by Kelly Lucas, marketing and social media manager It’s that time of year again. Time to brave the throngs of crazed deal-seekers of Black Friday and shop ‘til you drop! Or, for those slightly less insane and not so hot on getting elbowed for $5 mittens, there’s always Small Business Saturday. What’s that, you…Read More
Behold the power of social media (aka “Is that pot I smell?”)
by Kelly Googe Lucas, marketing and social media manager Recently, Bonnie and I traveled to New York and Connecticut for some business meetings. We visited the High Line in Manhattan (very pretty) and met with a client at the Standard Biergarten (very cool). I’m telling you, a biergarten by the water in New York…Read More
Be careful what you Tweet for…
by Kelly Lucas, marketing and social media manager I love to play around on Twitter and will often join in when there’s an interesting hashtag trending. Recently I saw one for #11thcommandment. The best tweet from this campaign was from @orangejulius317: “thoust moveth thine feet, thoust loseth thine seat.” Classic. Because these hashtag campaigns…Read More
Support Your Local Small Businesses This Saturday
We are all familiar with Black Friday. Most know about Cyber Monday too. Now, show of hands, how many of you have heard of Small Business Saturday? My guess is that most of you haven’t. It may be lesser-known but this is the most satisfying and personal of the bunch. Best of all, it’s…Read More
How to Change your Facebook News Feed
by Kelly Lucas, marketing and social media manager I opened up my Facebook account this morning to find a great many of my friends and family kvetching about the new layout. At first I got a good giggle out of it. I mean, aren’t we used to changes on our social networking sites? They…Read More
Congratulations to Two Outstanding Clients!
I can’t tell you how proud I am to announce that two of my clients were recognized on the 40 Under 40 list by CPA Practice Advisor! These two women, Cathy Iconis (page 27) and Kerri Gibson (page 36) are both powerhouses. They are highly respected for what they do, regardless of age, but…Read More
Accounting Firm Client Satisfaction Ratings Are Declining. What’s a Firm To Do?
I shy away from straight up selling in this blog, since few will want to read it, and it’s not all that fun to write either. But I couldn’t resist this opportunity. Rick Telberg (@CPA_Trendlines) wrote an article for CPA Trendlines today entitled Client Satisfaction Ratings Show Signs of Decline that every accounting professional…Read More
Don’t be Afraid to be an Expert
We typically try to share handy tips or unique marketing ideas in this blog. We occasionally crawl up on a soap box and share an opinion, sometimes try to amuse you with things like stupid corporate lingo or ask others to write guest posts. But this week, I’m going to share a lesson I’ve…Read More
Getting Positive Results from Negative Feedback
by Kelly Googe Lucas, marketing and social media manager I think it’s safe to say no one really likes to receive negative feedback on a service their firm provides. You put a lot of time and effort into creating and delivering services as perfectly as you can, and then someone comes along and pulls…Read More
The Lost Art of Letter Writing
by Kelly Googe Lucas, Marketing and Social Media Manager, BBR Marketing When I was interviewing for jobs out of college, I made a point of sending a hand-written Thank You letter to each person with whom I had met. If I talked with seven people at the same firm, I sent out seven separate letters.…Read More
No one likes to be managed – but collaborate, absolutely!
CPA firms have been looking for ways to improve their professional’s productivity since the days of the abacus. Technological advancements have certainly helped firms perform engagements in less time. However, no matter what technology is developed or professional standards are issued, the core concern in any professional services firm boils down to the fact that the client frequently throws a wrench in the best laid plans. I recently heard a CPA jokingly say, “If I did not have to deal with clients, I would have plenty of time to get my work done!”Read More
How strong are your client relationships?
Do you really know what your clients think of your firm, staff and services? Would they consider putting their work up for review? Are you meeting all their needs?
Even the best client relationships can be improved. Many times you won’t know when your best clients are unhappy and considering other providers. In a time when clients are looking for the best value for their dollar more than ever, many of your strongest accounts could be at risk, and you won’t know it until it’s too late.
After seeing this happen in the marketplace time and time again, BBR Marketing developed its Client Relationship Check (CRC) program. By engaging your key clients in a meaningful dialogue about the services your firm provides, you walk away with valuable information from which you can make adjustments, offer new services to retain – and improve – your client relationships.Read More
Follow-Through is Important…Especially In Business!
I don’t know about you, but to me a promise is a promise is a promise. If you make a commitment to someone to do something, deliver something, or help with something… good business dictates you follow-through and do it.Read More
Business Made the Radio Star…
Well, not really a star by any means, but I have been on a few radio shows recently that I wanted to post here. These are all great shows when I’m not on them too, so check them out.Read More
Do You Really Know What Your Clients Think of You?
Keeping a client is much less costly than getting a new one. But even the best client relationships can be improved. Many times you won’t know when your best clients are unhappy and considering other providers. In a time when clients are looking for the best value for their dollar more than ever, many of your strongest accounts could be at risk, and you won’t know it until it’s too late.Read More
How I Learned a Lesson in Client Service from a Man Running his Hands all Over my Naked Body…
Got your attention? This past Sunday, I got a massage. I haven’t been splurging on this type of thing much lately, but I got a crazy deal and decided to take advantage of it. I showed up and the massage therapist asked me about any areas that were bothering me. I told him about how…Read More