Communication
A Million-Dollar Marketing Plan Can’t Beat a Million-Dollar Smile
A professional services provider I know does a pretty good job of marketing. He’s got a good, downtown location and a presence on social media. Being a small office, it’s not a huge presence, but you can find him on Twitter, Facebook and LinkedIn, plus reviews on Yelp and Kudzu and listings on local search…
Read MoreCommunicating Truthfully, Timely and Thoughtfully
Originally published in AccountingToday. Writing from my quarantine headquarters, otherwise known as my house, I can confidently say we are in unfamiliar waters. In a profession that is typically relatively predictable, suddenly we are all trying to remain flexible, figure out how to work remotely, and determine just what needs to be communicated and to whom.…
Read MorePut Your Content Marketing Efforts on Steroids: Now You Can Be Awash in New Ideas!
By this point, you are probably pretty familiar with the differing qualities and benefits of inbound and outbound content marketing. You’ve even considered how you might take advantage of strategic inbound initiatives to support your longstanding outbound effort, but are afraid to jump in with both feet. That’s understandable. It’s not always easy to…
Read MoreHandling a Death Within the Firm
Originally published by Accounting Today on May 26, 2017 Death and taxes. It’s an accepted truth that we’ve all got to deal with these two issues, and for taxes we have CPAs to tell us what to do. Death, however, is less straightforward in almost every aspect. What’s more, it’s a taboo topic in many contexts, leaving…
Read MoreTelecommuting Options for Professionals Impacted by the Atlanta I-85 Bridge Collapse
Necessity is the mother of invention, or so they say. Could it also be the mother of adaptation and adoption? Many Atlanta professional services firms are about to find out. Thanks to a massive fire that caused the complete collapse of a section of Interstate 85 in Midtown Atlanta yesterday, both northbound and southbound lanes…
Read More6 Bits of Expert Advice to Help You Prepare and Get Through Your Next Presentation
We’ve all heard the statistics – more people are afraid of public speaking than just about anything else. I read once that glossophobia (the technical term for the fear of public speaking or speech anxiety) ranked higher even than fear of getting eaten by a shark. In reality, that particular statistic is likely because we…
Read MoreHumor and Serious Can Work Together in Marketing
Have you seen the Idris Elba “Be My Valentine” video making the rounds on social media? If not, oh my, are you in for a treat! For your viewing pleasure: I don’t know about you, but I’m feeling incredibly charitable right now. And that, my friends, is marketing that does its job. Most of us…
Read MoreEsoteric Mysteries of the PDF
Have you ever copied text from a PDF file and pasted it somewhere else, comfortable in the knowledge that it had already been proofed and approved, only to find that certain letters were missing? If not, it’s time to get a little uncomfortable. That’s because there’s a strong likelihood you have used this finalized copy…
Read MorePreventing and Resolving Business Divorces
2016’s last Atlanta’s Most Trusted Advisors radio show focused on the topic of business divorces – how to prevent them, how to handle them gracefully and the signs that indicate a split may be necessary (or coming). Bonnie and her co-host, Ryan “Redhawk” McPherson interviewed two attorneys from the business law firm Krevolin & Horst…
Read MoreOne Business Owner’s Legal Saga
On the most recent episode of Atlanta’s Most Trusted Advisors, Stone Payton and Bonnie Buol Ruszczyk welcomed Amy Brown Williams and Sandy Wallack, an Atlanta attorney who handles criminal matters in state and federal court at the trial and appellate levels. Sandy briefly outlined their situation, saying, “Amy is a former client at this point.…
Read MoreData Security: A Concern for Every Business
Bonnie and Ryan “Redhawk” McPherson, the co-hosts of popular radio show Atlanta’s Most Trusted Advisors, recently sat down with Donna Grindle to talk about data security. Donna is a Certified HIPAA Privacy and Security Expert (CHPSE) and her company, Kardon Compliance, works with businesses and medical organizations to provide complete data security and HIPAA compliance…
Read MoreWhat is Your Favorite bbr marketing Halloween Card?
Each month, bbr marketing will host a vote to find out what tickles your marketing fancy, with results revealed in a follow-up post. Have an idea for one of our surveys? Let us know! Most professionals send out cards to clients to celebrate the winter holidays. That’s a wonderful sentiment and we whole-heartedly encourage everyone…
Read MoreTalk About Trump and Chat About Clinton With Your Clients
Published by AccountingToday on October 27, 2016 Let’s not ignore the 500lb (orange or blonde, you pick) gorilla in the room. Like ‘em or hate ‘em, Hillary Clinton and Donald Trump are on everyone’s minds right now. And with the election just a few short weeks away (can’t get here soon enough in my opinion),…
Read MoreTalk More, Think More Creatively
Free-flowing conversation between colleagues can be a valuable source of ideas that help your firm perform at its highest level.
Read MoreWhy You Should Hire a Small Business Lawyer BEFORE You Even Need One
Trying to decide if and when your small business needs a lawyer, how to choose one and how to avoid common mistakes made by many small business owners can all feel like tricky (and expensive!) waters to navigate. Bonnie and Atlanta Business Radio co-host, Stone Payton, sat down with Heather Wright, founding partner of The…
Read MoreInterview with Colin Blalock, Master of Body Language
The guest of honor on our most recent Business Radio X Atlanta’s Most Trusted Advisors show is a perennial contender for “Nicest Former IRS Agent Alive.” Colin Blalock is also a prominent leader in the Georgia CPA scene and a partner at Atlanta firm Jones and Kolb, with a host of accolades to his name,…
Read MoreHow Caring Leadership Directly Affects the Growth of Your Firm
Strong leadership is something every firm needs…but is it possible to be supportive and caring and simultaneously bold and effective in that position? Bonnie and her co-host, Ryan “Redhawk” McPherson, recently interviewed Timothy Jones, author of the new book The Caring Warrior, during their Atlanta Business Radio on Business RadioX series Atlanta’s Most Trusted Advisors.…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreShould Your Firm Invest in Mobile and Video Marketing?
Of all the many marketing strategies available, mobile and video are projected to grow the most rapidly over the next couple years. However, they’re not always the simplest options or the cheapest. So are they a good investment for your firm, and will they yield an acceptable rate of return on your marketing resources? The…
Read MoreSlack or Successful?
How about both? Slack isn’t just a way of life you gave up long ago – it’s also a tool to help you run a more efficient firm. Slack is a messaging platform that bills itself as “Team communication for the 21st century.” It might be just the thing to enable easier conversation and document…
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