Communication
Careful What You Do on Social Media
by Sarah Warlick, content director Ready for some serious Twitter drama? LeBron James quit following his own team! What is he thinking? How could anyone do anything so awful? What does it mean for the playoffs? Does his action reflect deep divisions within the Cavs community that point to a disastrous end of the…
Read MoreI’ll Take Credit for MailChimp Inbox Preview
by Kelly Googe Lucas, client marketing director We’ve been using MailChimp to send our newsletters for quite some time. We also regularly suggest the platform to clients when they are looking to start newsletters for their firms. It’s a fairly easy platform to learn and navigate, and since they are based in Atlanta, we…
Read MoreWhat We Learned Today: Zombie Loyalty
by Bonnie Buol Ruszczyk, president Talk about zombies at bbr marketing isn’t as unusual as you’d think. Most of us are pretty diehard (hehe) Walking Dead fans and the show is filmed in various locations around our homes in Atlanta. Kelly is a huge fan of the genre, having read most of the…
Read MoreSending Private Direct Messages on Twitter Just Got Easier
by Kelly Googe Lucas, client marketing director In a post on their blog yesterday, Twitter announced they are making it easier for users to send and receive a Direct Message (DM) on the popular platform. Historically, if you wished to send a private DM to another user, it was required that you followed each other.…
Read MoreYou Don’t Have to Break New Ground to Contribute
by Sarah Warlick, content director “It’s been done” shouldn’t keep you from starting a conversation or stating your position. Blogging, tweeting and all the other opportunities to contribute to the social media conversation can be intimidating for a lot of professionals, particularly when they feel that they have to come up with completely original…
Read MoreOverused Buzzwords: Kill Them with Fire
by Kelly Lucas, client marketing director We’ve discussed before on our blog the overdone and overtired business jargon and buzzwords that should really just die already. We did it here, and here, oh, and here, and then there’s this one, this one, and this one too. These posts tend to get quite a few clicks…
Read MoreHow to Find Your Firm’s Voice on Social Media
by Sarah Warlick, content director Understanding the technical requirements for publishing an update on your social media profiles is an important step to using the platforms. Unfortunately, it’s not the only hurdle users face in their quest to help their firms with this powerful new media. What should you share and how should you…
Read MoreWordsmith Party Time! Here Are the 2014 Words of the Year
by Sarah Warlick, content director Word nerds around the world are reveling in the revelations, vociferating their approval or beginning their well-reasoned rebuttals. The most exciting time of the year is finally at hand: the Words of the Year are here! This annual season of lexicographic joy is pure fun, with the added bonus of…
Read MoreThe Dangers of Stock Photography Part II
by Sarah Warlick, content director Recently we posted about the importance of using real pictures that reflect the truth about your firm and its people. The main point we tried to make is that stock photography isn’t always appealing and can embarrass your firm. Just ask the folks who implemented the Republicans Are Black campaign. At the…
Read MoreWe Need Your Help…and Scarves
We are big believers in giving back to the community, so this month we are helping our friend Faye Sykes gather scarves and jewelry for Dress for Success. For those who may not be familiar with the organization, the mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional…
Read MoreMarketing Lessons from the Pallas Cat
by Kelly Lucas, client marketing director When trying to come up with content to create or share, often people try to think of ground-breaking, earth-shattering or mind-blowing content that will educate the masses and stimulate intellectual conversations. And that’s a good thing. You want the majority of your content marketing strategy to be focused on…
Read More7 Surefire Strategies to Capture and Hold Your Audience’s Attention
by Sarah Warlick, content director As anyone who’s done any public speaking roles knows, it’s critical to gain the attention of your listeners in the initial few moments of your presentation. According to Darlene Price, author of Well Said! Presentations and Conversations That Get Results and president of Well Said, Inc., you have 60…
Read MoreWord Fun for Everyone
by Sarah Warlick, content director Ever wondered what comes across from the things you write and say? Now you can find out the real message you’re sending. Marketing messages come in many forms: logos, colors, fonts, body language, office styles, images and dozens of other subtle and not-so-subtle ways of getting your point across.…
Read MoreHow Does Net Neutrality Affect Your Business?
by Kelly Lucas, client marketing director Unless you’ve been living under a rock, in recent months you’ve heard the term “net neutrality” thrown around. And like most technically oriented phrases, it doesn’t sound like anything too interesting, so you glaze over the subject and move on to something more pressing like videos and images of…
Read MoreLifting Copy – Better to Ask for Forgiveness?
by Kelly Lucas, client marketing director I’m from a suburb of Metro Atlanta called Newnan, Georgia, in Coweta County. We’re known for a few things like Doug Stone, Alan Jackson and being the primary filming location of The Walking Dead (and for the older folks, the subject of the Johnny Cash movie Murder in Coweta…
Read MoreLet Your Clients Do the Talking
Published in AccountingToday on May 27, 2014. by Bonnie Buol Ruszczyk, president Between the rising popularity of content marketing and the fact that it isn’t going anywhere soon, many firms these days find themselves pondering the important question, “What do we have to say?” The possibilities are endless! Rather than getting bogged down in existential…
Read MoreStand Firm Against Myself-Abuse
by Sarah Warlick, writer and copy editor There’s a tidal wave of horror involving myself-abuse among our citizens – adults and children alike. We can, and we must, take strong action to put an end to the carnage. Today’s topic in bbr marketing’s ongoing series of occasional grammar lessons is the use of the reflexive…
Read MoreWords You May Be Using Incorrectly
by Kelly Lucas, marketing and social media manager We’ve all been guilty of it at some point – using a word incorrectly. Sometimes you know better and you’re just going with the flow. Sometimes, it’s just simply because you never knew what the word actually meant to begin with. For example, when you see or…
Read MoreBrainstorming Blog Topics
by Kelly Lucas, marketing and social media manager We routinely espouse the benefits of blogging to our clients – it’s great for SEO, it shows off your expertise, it highlights the personality of your organization. And while many often agree that it would be great, they often say they are at a loss as to…
Read MoreThe Business Benefits of Being Brutally Honest
by Kelly Lucas, marketing and social media manager It was the first day of my freshman year of high school. As I sat in my homeroom seat waiting for the bell to ring, a kid walked in and sat down next to me. He was new to the school, and having been the new kid…
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