Posts Tagged ‘Bonnie Buol Ruszczyk’
New Legal Marketing Site Launched by Atlanta Marketing Firm
Atlanta, Georgia – March 28, 2017 – Attorneys, firm administrators and marketing staff at law firms now have another great resource for strategies, tips and insights to effectively market their firms, www.marketingideasforattorneys.com. Marketing Ideas for Attorneys provides visitors help with the many aspects of marketing a law firm through a wide range of subject…
Read Morebbr marketing news: Atlanta Firm Owner Named to CPA Practice Advisor’s Most Powerful List
Bonnie Buol Ruszczyk makes the cut as one of the accounting profession’s most powerful women, according to an annual list designated by CPA Practice Advisor Magazine. October 2016 – Atlanta – The owner and president of Atlanta-based bbr marketing has been included in CPA Practice Advisor’s 2016 roster of the Most Powerful Women in Accounting.…
Read MoreTech Talk With Jerry Jones and Kelvin Moy on Atlanta’s Most Trusted Advisors
In the latest episode of Atlanta’s Most Trusted Advisors on Business Radio X, Bonnie and her co-host, Ryan “Redhawk” McPherson focused on managing technology and the related risks in today’s changing landscape. Their guests were Jerry Jones, who has a long history of providing IT audits, audit automation and technology consulting services, and Kelvin Moy,…
Read MoreInterview with Colin Blalock, Master of Body Language
The guest of honor on our most recent Business Radio X Atlanta’s Most Trusted Advisors show is a perennial contender for “Nicest Former IRS Agent Alive.” Colin Blalock is also a prominent leader in the Georgia CPA scene and a partner at Atlanta firm Jones and Kolb, with a host of accolades to his name,…
Read MoreHow Caring Leadership Directly Affects the Growth of Your Firm
Strong leadership is something every firm needs…but is it possible to be supportive and caring and simultaneously bold and effective in that position? Bonnie and her co-host, Ryan “Redhawk” McPherson, recently interviewed Timothy Jones, author of the new book The Caring Warrior, during their Atlanta Business Radio on Business RadioX series Atlanta’s Most Trusted Advisors.…
Read Morebbr marketing news: Atlanta Firm Owner Named One of the Most Powerful Women in Accounting
Bonnie Buol Ruszczyk, president of professional services marketing firm bbr marketing, honored by other accounting professionals at industry conference. At bbr marketing, we’ve always known that firm owner Bonnie Buol Ruszczyk is a force to be reckoned with, and now the elite of the accounting industry are taking note as well. Along with 25 other…
Read Morebbr marketing news: National Organization Selects Atlanta Firm As Marketing Book Authors
bbr marketing, an Atlanta-based firm specializing in marketing strategy and tactical implementation for professional services organizations, has written and released their first book, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age. This book, published through the American Institute of Certified Public Accountants (AICPA), describes a variety of strategies…
Read Morebbr marketing news: Top 5 Marketing Mistakes by CPAs
Author of New AICPA Guide on Online Marketing Lists Pitfalls to Avoid NEW YORK (June 10, 2015) – It’s not enough to place a CPA shingle outside your office and wait for clients to beat a path to your door. To grow in the digital age, you need to have a strong online presence –…
Read MoreFor Those Who Like to Watch…
Bonnie recorded a video for the CPA Leadership Institute / Client Knowledge Center late last year that we thought we’d share with you as well. In it she talks all about websites and shares some valuable information that firms can use to make theirs better. Click the image below, let us know what…
Read MoreDangers of Cheap Stock Photography
by Bonnie Buol Ruszczyk, president I’ve written about the pros and cons of using stock photography before. In some cases it is a great way to communicate a message and take advantage of the “one picture = 1000 words” dictum. It can also be a way to illustrate a point in a blog post…
Read MoreAtlanta Professional Services Marketing Firm Continues To Grow
In response to increasing demand from new professional services clients, bbr marketing adds additional talent. July 17, 2014 – Atlanta, GA – Atlanta-based niche marketing firm bbr marketing is excited to announce the addition of Shauna McCullough-Hightower as the company’s marketing and project coordinator. Shauna brings considerable knowledge and professional experience to the firm,…
Read MoreAtlanta Firm Owner Honored as Association for Accounting Marketing Volunteer of the Year
Bonnie Buol Ruszczyk receives prestigious Volunteer of the Year award at the AAM conference in Austin, Texas. MAY 2014 – ATLANTA, GA – The Association for Accounting Marketing (AAM), an international organization comprised of the top marketers in the field of accounting, recognized Bonnie Buol Ruszczyk, president of bbr marketing, as their 2014 Volunteer…
Read MoreAtlanta Niche Marketing Firm Adds New Talent
In response to consistent growth, bbr marketing in Atlanta expands their team to further enhance client service capabilities. April 11, 2014 – Atlanta, GA – Atlanta-based professional services marketing company bbr marketing is pleased to announce the addition of Tina Winslett as the firm’s operations and traffic manager. Tina brings considerable knowledge and experience to…
Read MoreReally, It’s Just Chatting
by Bonnie Buol Ruszczyk, president Last week, we closed the office on Friday for our annual bbr marketing planning day. As most of you know, it’s tough to completely shut down, even for just one day, but we have found that it is time well spent. We take a look at the year that is…
Read MoreAtlanta Marketing Firm Owner Named as one of AccountingToday’s 2013 Top 100 Most Influential People
Bonnie Buol Ruszczyk of Atlanta firm bbr marketing selected for inclusion on Accounting Today’s list of the Top 100 Most Influential People for the second consecutive year. Atlanta, Georgia – September 11, 2013 – Bonnie Buol Ruszczyk, president of bbr marketing in Atlanta, Georgia, has been named one of AccountingToday’s 2013 Top 100 Most Influential…
Read Morebbr marketing news: Bonnie interviewed by CPA Profit Plus
We were honored to be asked to weigh in on marketing for accounting firms of all sizes by Craig Weeks of CPA Profit Plus. You can read Bonnie’s thoughts on the topic in this first of two blog posts by Craig. Check it out and share your comments and thoughts on that blog or here…
Read MoreTell me Something Good…
Published in AccountingToday on October 11, 2012 (with slight revisions) by Bonnie Buol Ruszczyk, president We spend our days (and some nights and weekends) helping our professional services clients communicate what they do, who they serve and most importantly, how they are different. We do this through their websites, collateral materials, blog posts, articles, presentations and…
Read MoreEmployee Satisfaction – It’s More Important than you Think
Most professional service firms make every effort possible to acquire and maintain healthy client relationships. Are you giving the same sort of attention to your staff so they will be your ambassadors instead of detractors? Do you really know what your employees are saying about your firm amongst themselves and with your clients? It’s time to find out.
Read MoreBusiness Made the Radio Star…
Well, not really a star by any means, but I have been on a few radio shows recently that I wanted to post here. These are all great shows when I’m not on them too, so check them out.
Read MoreDo You Really Know What Your Clients Think of You?
Keeping a client is much less costly than getting a new one. But even the best client relationships can be improved. Many times you won’t know when your best clients are unhappy and considering other providers. In a time when clients are looking for the best value for their dollar more than ever, many of your strongest accounts could be at risk, and you won’t know it until it’s too late.
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