Posts Tagged ‘professional services marketing’
Slack or Successful?
How about both? Slack isn’t just a way of life you gave up long ago – it’s also a tool to help you run a more efficient firm. Slack is a messaging platform that bills itself as “Team communication for the 21st century.” It might be just the thing to enable easier conversation and document…
Read MoreWhat’s In a Name? Weird History & Fascinating Trivia
Does your firm’s name include the surnames of a few partners, all joined by the familiar ampersand symbol? Many professional services firm names do contain this common character, which is often emphasized as a significant design element. Everyone knows how to pronounce it and that it’s used to link items in a series, but far…
Read MoreMarketing Data Goes Full Circle with Google’s New Analytics 360 Suite
Google has introduced a set of six analytical tools designed for business. The new products, collectively called Google Analytics 360 Suite, work together or independently and can be purchased individually based on need. They’re also designed to integrate smoothly with other products like DoubleClick and AdWords, as well as many types of non-Google data management…
Read MoreBuds, Flowers and Website Maintenance
Look around you and you can’t help but see signs of spring everywhere. Here in Atlanta it’s that glorious season of dogwoods, cherries, azaleas…and spring cleaning! Your early-blooming flowers may be different but the annual post-winter maintenance of home and yard is pretty much the same wherever you are. While you’re at it, be sure…
Read More2016 Social Media Sweet 16 Tournament for Professional Services Firms
March Madness is upon us and fans across the country have pondered their brackets, hoping to see old and new favorite teams advance to emerge as winners. Naturally, we at bbr marketing want to be part of the seasonal fun, but since our expertise lies outside of college basketball, our brackets look a bit different.…
Read MoreCareful What You Do on Social Media
by Sarah Warlick, content director Ready for some serious Twitter drama? LeBron James quit following his own team! What is he thinking? How could anyone do anything so awful? What does it mean for the playoffs? Does his action reflect deep divisions within the Cavs community that point to a disastrous end of the…
Read MoreBonnie Adds Radio Host to her Resume
For those of you who aren’t aware, bbr marketing, and more specifically Bonnie, hosts a radio show called Atlanta’s Most Trusted Advisors now twice a month. Each show is broadcast live from Business Radio X and then is available afterwards on a dedicated page so you can listen to at your convenience. To get a taste…
Read MoreBlogging? Here’s what others are doing…
by Sarah Warlick, content director More and more professional services firms either have, or are considering adding, a blog now. Do you find yourself wondering how often other firms post? How long their articles are, and how long it take to write them? Are your blogging practices the norm? You are not the only…
Read Morebbr marketing news: Atlanta Firm Owner Named One of the Most Powerful Women in Accounting
Bonnie Buol Ruszczyk, president of professional services marketing firm bbr marketing, honored by other accounting professionals at industry conference. At bbr marketing, we’ve always known that firm owner Bonnie Buol Ruszczyk is a force to be reckoned with, and now the elite of the accounting industry are taking note as well. Along with 25 other…
Read MoreReserving Your Web Address: Special Update for Attorneys
by Sarah Warlick, content director As longtime readers will know, bbr marketing has long advocated taking the proactive step of reserving the URL for any and all web addresses your firm might want to use in the future. It’s a smart way to be prepared for future expansions while preventing potential competitors or domain-squatters from grabbing…
Read MoreFind Out What It’s Like to Be Your Client
by Sarah Warlick, content director Ever wonder what it’s really like to be a client working with your firm? That’s important information and try as you might, you’re simply not going to find out by looking at your own experience or that of your staff. The solution is simple: engage professional help to conduct client interviews…
Read MoreLess Spam from LinkedIn!
by Sarah Warlick, content director With a great sigh of relief, LinkedIn users welcome the news that the platform has promised to ease off on the constant flow of spam updates that fill their inboxes to overflowing. Oh happy day! To the company’s credit, it has realized that getting too many emails turns people off (which…
Read MoreStand Out by Targeting Underserved Markets
by Sarah Warlick, content director So often in marketing, we hear clients asking that old question, “How can I stand out in a crowded professional landscape?” We help them answer it with a variety of customized marketing strategies based on what makes them different. Before we can do that, though, we spend a good…
Read MoreNew FTC Rules for Social Media Marketers
by Sarah Warlick, content director There has always been a certain amount of murkiness surrounding the protocols for disclosing paid relationships in social media marketing. Given the newness of the entire area, some confusion is to be expected on the parts of both participants and rule makers. Even the rules that did apply have…
Read MoreHow Long is Too Long for Bios?
by Sarah Warlick, content director Professional bios come in every imaginable length, from the briefest of single lines to detailed compilations that require many hundreds of words. What’s the best length for yours? Figuring out the best length for a professional bio isn’t always a straightforward matter. Based on the wide variation one sees…
Read MoreSending Private Direct Messages on Twitter Just Got Easier
by Kelly Googe Lucas, client marketing director In a post on their blog yesterday, Twitter announced they are making it easier for users to send and receive a Direct Message (DM) on the popular platform. Historically, if you wished to send a private DM to another user, it was required that you followed each other.…
Read MoreIt’s “Over” Grammar – It’s About Right and Wrong
by Sarah Warlick, content director Following shamelessly on the heels of National Grammar Day on March 4th, the Associated Press’s official diction policy has been amended to allow (gasp) the use of ‘over’ to describe an amount greater than a specified quantity. No longer are writers required by the rules of accuracy and good…
Read MoreNet Neutrality FTW!
by Sarah Warlick, content director The votes are in and net neutrality is now a policy protected by law. Internet junkies rejoice! After months of worrying, what-if-ing and lobbying on both sides, the Federal Communications Commission has voted 3-2 to adopt net neutrality rules that ban “paid prioritization.” The rules make it illegal for…
Read MoreLinkbuilding Confusion Cleared Up (Sort Of)
by Sarah Warlick, content director Are you unable to figure out if linkbuilding is positive or negative after reading conflicting advice? If so, you’re in good company. There has been a steady stream of new information and misinformation clogging up the pipelines for years now, ever since Google’s Penguin algorithm update was first released.…
Read MoreYou Don’t Have to Break New Ground to Contribute
by Sarah Warlick, content director “It’s been done” shouldn’t keep you from starting a conversation or stating your position. Blogging, tweeting and all the other opportunities to contribute to the social media conversation can be intimidating for a lot of professionals, particularly when they feel that they have to come up with completely original…
Read More