Posts Tagged ‘professional services marketing’
Name That Presidential Campaign Slogan
Who’s up for another bbr marketing survey? I know I am! But first, the results from our Halloween Cards survey, drum roll please…. The winner, with 43.3% of the votes, is The Witches of bbr marketing! Last place went to the Snakes & Ladders game, with a mere 3.3%. Guess you guys like seeing our…
Read Morebbr marketing news: Atlanta Firm Owner Named to CPA Practice Advisor’s Most Powerful List
Bonnie Buol Ruszczyk makes the cut as one of the accounting profession’s most powerful women, according to an annual list designated by CPA Practice Advisor Magazine. October 2016 – Atlanta – The owner and president of Atlanta-based bbr marketing has been included in CPA Practice Advisor’s 2016 roster of the Most Powerful Women in Accounting.…
Read MoreWhat is Your Favorite bbr marketing Halloween Card?
Each month, bbr marketing will host a vote to find out what tickles your marketing fancy, with results revealed in a follow-up post. Have an idea for one of our surveys? Let us know! Most professionals send out cards to clients to celebrate the winter holidays. That’s a wonderful sentiment and we whole-heartedly encourage everyone…
Read MoreTalk About Trump and Chat About Clinton With Your Clients
Published by AccountingToday on October 27, 2016 Let’s not ignore the 500lb (orange or blonde, you pick) gorilla in the room. Like ‘em or hate ‘em, Hillary Clinton and Donald Trump are on everyone’s minds right now. And with the election just a few short weeks away (can’t get here soon enough in my opinion),…
Read MoreFree Data and Analytics Resources from Google
Analytical tools to help you measure marketing success and visualize data are hot stuff these days. Not only does clear visual reporting offer you valuable insight into the data, but it can be beautiful too! Google has long been one of the biggest providers of these rapidly evolving tools, and recent updates are further increasing…
Read MoreSave the Endangered Period!
The next time you’re ready to begin a rant about these kids today, you might want to add this to list of youthful transgressions: Millennials are driving a language trend that could result in the demise of the period. That’s right, those young people are managing to pose a threat to proper punctuators everywhere with…
Read MoreWho Wants to Go to Tonga?
The high point of the Big O Athletic Events occurred within the first few minutes and the big winner is already clear. It’s Tonga. Who would have predicted that?
Read MoreWTF, English Language?
With the ascent of social media, Americans are utilizing written communications in a public forum to a far greater degree than they once did. That’s not true for everyone, of course; there have always been prolific writers who shared their opinions and debated the issues of the day via thoughtful essays, outraged manifestos and carefully…
Read MoreGrab Your Crayons for National Coloring Book Day
Today is National Coloring Book Day. No joke, it really is. On August 2nd, people everywhere will be having coloring parties (yep, really) and celebrating their ability to color within the lines way better than elementary school children. In recent years, coloring books have gained in popularity among adults as a means of reducing stress…
Read MoreInterview with Colin Blalock, Master of Body Language
The guest of honor on our most recent Business Radio X Atlanta’s Most Trusted Advisors show is a perennial contender for “Nicest Former IRS Agent Alive.” Colin Blalock is also a prominent leader in the Georgia CPA scene and a partner at Atlanta firm Jones and Kolb, with a host of accolades to his name,…
Read MoreWhoops! And Here’s Why Proofreading Is So Important
If you’ve read the bbr marketing newsletter that went out yesterday, you probably noticed something – a glaring typo in the main headline.
Read MoreYour Keyboard Is More Dynamic Than You Realize
Ever since the dawn of typing, people have wondered why the keys aren’t laid out alphabetically. That way we’d know where to look for them, and after all, the original typewriters patented in 1868 did use an alphabetical layout. The QWERTY Keyboard The answer given most commonly is that the co-inventor of the typewriter, Christopher…
Read MoreTake a Bite Out of Shark Week Marketing
Did you know that it’s Shark Week? Of course you did, how could you not know, it’s all over the place! And I’ll wager that awareness isn’t solely through the marketing and advertising efforts of Discovery, the home station of Shark Week. When Shark Week first launched in the summer of 1988, it captured the…
Read MoreLinkedIn Campaign Manager New Features and Expanded Options
LinkedIn isn’t just for networking. It’s a powerful B2B advertising platform as well, with a professional audience and focus on business-related content that creates an ideal environment for delivering your message. Last summer the company rolled out a major revamp of its ad campaign manager in response to – and anticipation of – a sustained…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreTrack Specific Groups with Google Analytics’ Cohort Analysis
Many businesses use ‘big data’ to inform their decisions these days, but you don’t have to be a corporate behemoth to benefit from data analysis. Google Analytics gives you all kinds of detailed information (for free!) that you can use to see what’s working and what’s not within your firm’s overall marketing strategy. How many…
Read Morebbr marketing news: AAM Taps Bonnie Buol Ruszczyk for 2016-2017 Board of Directors
Atlanta, GA – May 2016 – Bonnie Buol Ruszczyk, founder and president of Atlanta-based professional services marketing firm bbr marketing, will join the board of directors of the nation’s premier organization focused on marketing for accounting firms and individual accounting professionals. The Association for Accounting Marketing (AAM), a 700+ member organization dedicated to helping the…
Read MoreMake the Logo Bigger!
“I don’t want to tell you how to do your job, but….” This line ranks high among the least favorite of professionals in all kinds of fields. Though it’s intended to be polite, it is invariably followed by advice that, quite frankly, is probably terrible – in addition to doing exactly what the speaker claims…
Read MoreWhat Is Greeking? (or Why Is My New Web Copy Gibberish?)
Have you ever looked at a webpage that’s under design and been confused to see your carefully crafted copy rendered in some unreadable foreign language? If you’re not familiar with greeking, you might well wonder what’s going on. That text you see beginning “Lorem ipsum dolor sit amet,” is a standard passage used as placeholder copy…
Read MoreWindows Users: To Your Battle Stations
There’s a new threat lurking on your computer that requires your immediate attention. The good news is that it’s easy to eliminate this particular problem. QuickTime for Windows, the software that allows you to run older versions of iTunes and other Apple programs, has a pair of critical vulnerabilities that pose a real threat to…
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