Posts Tagged ‘Social Media’
Expand Your Reach By Sharing Blog Posts
by Bonnie Buol Ruszczyk, president Do you ever feel like you are writing (or having someone ghostwrite) all this wonderful content and getting little in return for your efforts? It’s sort of like throwing a party where no one shows up except your mom and the weird dude down the street! Chances are, you’re getting…
Read MoreLinkedIn Groups: A Fresh New Face
by Rachael Pass, marketing intern LinkedIn is doing a some major redecorating lately and has launched a revamped LinkedIn Groups, with a sleek “new and improved” attitude. The new LinkedIn Groups offers more features for interactivity and boasts a cleaner, more streamlined look. LinkedIn Groups is one of the most popular products on LinkedIn.…
Read MoreYet More Updates To LinkedIn (aka Go Home LinkedIn, You’re Drunk)
by Kelly Lucas, marketing and social media manager In an effort to stay competitive with other social media platforms, LinkedIn has (yet again) made some changes to its platform, specifically the navigation bar and its links. These changes have left some very confused and wondering where to find the things that used to be so…
Read MoreDo You Know the Complete History of Social Media? [Infographic]
by Kelly Lucas, marketing and social media manager Most people, when they hear the term “social media,” think of online platforms like LinkedIn, Facebook and Twitter. However, long before there was even a world wide web, there were other media that enabled us to be social. Starting with the advent of postal service in 550…
Read MoreLinkedIn Rolls Out Visually Enhanced Profiles
by Kelly Lucas, marketing and social media manager On May 1st, LinkedIn announced the ability to create rich media enhanced user profiles. With this new enhancement, users (in English speaking regions for now) can create a visual portfolio of their work and experience. From LinkedIn: For the first time, you will now have the ability…
Read MoreWhat Does the White House Twitter Hoax Have to Do With Me?
by Kelly Lucas, marketing and social media manager If you think people aren’t really paying that much attention to what’s said on social media, think again. Yesterday, stocks took a brief nose-dive when the Associated Press tweeted out the announcement that there had been explosions at the White House that had injured President Obama.…
Read MoreFacebook Adds Threaded Comments
by Sarah Warlick, copywriter and editor Finally, users can respond to individual comments on your accounting firm’s Facebook Page! It may seem like a small change, but for frequent social media users the lack of threading has been a longstanding irritant. It left perfectly sensible responses looking like non sequiturs because intervening replies had…
Read MoreAffirm My Talent!
by Kelly Lucas, marketing and social media manager Every so often, you receive an email from someone that makes you blink a few times and then ask yourself “Uh, whuh? Really?” Bonnie recently received one of these in the form of an endorsement request from LinkedIn with the subject line “Affirm My Talent.” While…
Read MoreInternet Searches Top Personal Referrals for Consumers Who Need Professional Services
by Sarah Warlick, writer and copy editor A recent study shows what we see every day: the internet has changed the way people search for service providers. Last fall The Research Intelligence Group (TRIG) performed a study examining the methods consumers chose to seek an attorney. Their Attorney Selection Research Study quantified somewhat predictable results,…
Read MoreNewsle Helps You Track News Alerts on Your Social Media Connections
by Kelly Lucas, marketing and social media manager If you’ve not yet heard about Newsle, then do I have a treat for you! Newsle is a platform that brings you news stories that feature your personal and professional connections. By connecting your LinkedIn and Facebook accounts to Newsle, the site will notify you whenever…
Read MoreSocial Media Sensitivity in Times of Tragedy
by Kelly Lucas, marketing and social media manager On Friday, when I learned about the shooting in Connecticut, I instantly became physically ill. Literally. My stomach was tied up in knots and I was openly weeping for those children. I was so very upset and like many, my nerves were frayed. Along with watching…
Read MoreA New Look for LinkedIn Profile Pages
by Sarah Warlick, copywriter and editor As LinkedIn grows in popularity it’s seeing more daily use by its members. In response, the professional networking platform has just revealed a new look for profile pages. The updated look is intended to allow more expressive options for sharing your background and experience, better access to information…
Read MoreCowboy, Fireman or Indian Chief, You Still Need a Social Media Policy
by Sarah Warlick, copywriter and editor We’ve stressed the importance of a solid social media policy in the past. Here’s another example of an organization learning too late that creating and enforcing a policy is a must. Many companies who use social media professionally, as well as those who aren’t there yet, think that…
Read MoreThe Newest Social Media Sizing Cheat Sheet from LunaMetrics
by Kelly Googe Lucas, marketing and social media manager A few months back, LunaMetrics put together an infographic cheat sheet to help social media users with sizing graphics and images for use in their various profiles. Earlier this week, they updated the social media infographic cheat sheet to include the latest sizing info. (“Latest”…
Read MoreSayonara LinkedIn Events, We Hardly Knew Ye
by Kelly Googe Lucas, marketing and social media manager In keeping with the many recent changes rolled out recently by LinkedIn including personal profiles and business pages, the business networking website announced on their blog that they will be eliminating LinkedIn Events, effective November 26, 2012. From the LinkedIn blog post: At LinkedIn, we…
Read MoreBehold the power of social media (aka “Is that pot I smell?”)
by Kelly Googe Lucas, marketing and social media manager Recently, Bonnie and I traveled to New York and Connecticut for some business meetings. We visited the High Line in Manhattan (very pretty) and met with a client at the Standard Biergarten (very cool). I’m telling you, a biergarten by the water in New York…
Read MoreBeware the Scourge of Buzzwords
by Sarah Warlick, copywriter and editor You know the way a buzzing mosquito or a fly stuck in the blinds can drive you crazy? Well here’s another buzz that drives people right up the wall: buzzwords. Every industry has them, and they serve a reasonable communication purpose. For a moment. After that, they’re just…
Read MoreLinkedIn is Changing the Look of Company Profiles
by Kelly Googe Lucas, marketing and social media manager Hey, guess what? Another social media platform is changing its look. Shocking, I know. LinkedIn has announced via their blog that they will be rolling out a new design and additional features for company profile pages. Currently, it’s pretty much the heavy hitters that are…
Read MoreDid someone say chocolate covered bacon?
by Kelly Googe Lucas, marketing and social media manager We’re excited to be participating as an exhibitor in the 2012 GSCPA Southeastern Accounting Show. We’ve got a fancy-schmancy new booth to show off, hot-off-the-presses brochures to hand out and some very interesting prizes to give away. What sort of prizes you ask? Well, I won’t…
Read MoreAccounting Humor: Oxymoron or Brilliant Marketing Strategy?
by Sarah Warlick, copywriter and editor The answer can sometimes be a resounding “both” as illustrated by a series of video blogs (vlogs) produced by a creative senior auditor at Brown Smith Wallace in St. Louis, Missouri. Adding video to your company website is an effective way to boost SEO and communicate with new…
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