Branding
What Else Is Your Logo Saying?
We’ve stressed repeatedly the need to have your copy checked by others before you share it, pointing out that the more eyes scan it, the better your chances of catching mistakes. You get it, no doubt, but did you know that the same principle applies to logos and other graphic content? But it’s easy to…
Read MoreRead My Post on Unhappy Employees and How it Impacts Your Brand
I read an article recently that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority! But why am I, a marketing specialist, talking about HR issues all of a sudden? It all boils down to taking care of your…
Read MoreBranding Matters for Recruiting and Retention at Professional Services Firms
This post originally appeared on Accounting Today, written by Bonnie Buol Ruszczyk, president Building a strong brand helps you stand out in the marketplace and draw new clients. That’s common knowledge, but few accounting firms realize how important branding is for solving another of their biggest challenges: recruiting and retaining top talent Attracting the best candidates…
Read MoreBeware the Ides of March!
If there was ever a day with bad branding, it’s March 15th. Beware the Ides of March! You’ve heard this warning, undoubtedly, and probably recall that it’s got something to do with Shakespeare. But what is it, really? Are Ides vicious, bloodthirsty beasts that wake up from a long hibernation in March and dine on…
Read MoreRingling Bros. & Barnum and Bailey’s Missed Rebranding Opportunity
Last week, The Ringling Bros. & Barnum and Bailey Circus announced that after 146 years of entertaining the masses, they were closing down. For some this was a victory, as the protests over their animals had already resulted in the elimination of elephants from performances in 2016. However, Ringling Bros. bravely pushed on, determined to…
Read MoreName That Presidential Campaign Slogan
Who’s up for another bbr marketing survey? I know I am! But first, the results from our Halloween Cards survey, drum roll please…. The winner, with 43.3% of the votes, is The Witches of bbr marketing! Last place went to the Snakes & Ladders game, with a mere 3.3%. Guess you guys like seeing our…
Read MoreTake a Bite Out of Shark Week Marketing
Did you know that it’s Shark Week? Of course you did, how could you not know, it’s all over the place! And I’ll wager that awareness isn’t solely through the marketing and advertising efforts of Discovery, the home station of Shark Week. When Shark Week first launched in the summer of 1988, it captured the…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreMake the Logo Bigger!
“I don’t want to tell you how to do your job, but….” This line ranks high among the least favorite of professionals in all kinds of fields. Though it’s intended to be polite, it is invariably followed by advice that, quite frankly, is probably terrible – in addition to doing exactly what the speaker claims…
Read MoreWhat We Learned Today: Zombie Loyalty
by Bonnie Buol Ruszczyk, president Talk about zombies at bbr marketing isn’t as unusual as you’d think. Most of us are pretty diehard (hehe) Walking Dead fans and the show is filmed in various locations around our homes in Atlanta. Kelly is a huge fan of the genre, having read most of the…
Read MoreSuper Controversy For Super Bowl Ad (Plus Cute Puppies)
by Kelly Lucas, client marketing director Just yesterday, Sarah posted on the bbr marketing blog about how some folks got their feathers ruffled over the somewhat suggestive name of a local chicken farm, Locally Laid Eggs. In this post, she explains that in some instances, incorporating a bit of edgy humor can do wonders for…
Read MoreWe’re Celebrating 5 Years in Business!
We’re big kids now – a whole five years old! To commemorate bbr marketing’s 5th anniversary, we decided to celebrate the way most kids do at their fifth birthday parties – with Pin-The-Tail-On-The-Donkey! Our team created custom posters complete with directions (in case you’ve been living under a rock) and cut-out tails for the…
Read MoreGoliath or David, Your Firm Can Win Big
by Sarah Warlick, writer and copy editor Everyone seems to be talking about Malcolm Gladwell’s new book because it’s fun to read and full of interesting anecdotes. It’s also got some useful messages for your firm. His recently released work entitled David and Goliath: Underdogs, Misfits, and the Art of Battling Giants is chock full…
Read MoreDisgruntled Employees = Bad Branding
Published in AccountingToday on July 15, 2013 by Bonnie Buol Ruszczyk, president I read an article recently on AmEx OpenForum that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority! This sentence from the article sums up the results of…
Read MoreThe Night the Lights Went Out in NOLA
by Kelly Googe Lucas, marketing and social media manager Leave it to the snark masters of the internet to make a 34 minute power outage during Super Bowl 47 the most entertaining 34 minutes of the entire game. As a dyed-in-the-wool Atlanta Falcons fan, I’m still sulking from our defeat to the 49ers a…
Read MoreBrand Familiarity Breeds a Positive Response
by Sarah Warlick, copywriter and editor We are frequently asked, “Does my firm really need a logo?” The simple answer is a resounding YES! New research proves that seeing a recognized brand image provokes positive emotional responses in viewers. Radiologists at the Ludwig-Maximillians University Hospital in Munich, Germany conducted a study using functional magnetic…
Read MoreOur Halloween Mailing Is Causing Quite a Stir!
by Bonnie Buol Ruszczyk, president (zombie on the left) Many of you should have received our Halloween mailing by now and I’m happy to say it’s getting a pretty strong and positive response. I’ve also received quite a few questions about it, which I’ll do my best to answer below. And if you want…
Read MoreLinkedIn is Changing the Look of Company Profiles
by Kelly Googe Lucas, marketing and social media manager Hey, guess what? Another social media platform is changing its look. Shocking, I know. LinkedIn has announced via their blog that they will be rolling out a new design and additional features for company profile pages. Currently, it’s pretty much the heavy hitters that are…
Read MoreThe Small Bits of Paper That Just Won’t Die (And Why I Secretly Hope They Never Do)
by Bonnie Buol Ruszczyk, president (Printed in AccountingToday on July 24, 2012) I have a confession to make: I love business cards. Let me explain. Yes, I am all over social media and the benefits it provides. We run a nearly paperless office environment and make excellent use of our scanner on a regular basis.…
Read MoreIs That a Dog Barking?
by Bonnie Buol Ruszczyk, president For many of you, this will not come as a surprise. You’ve been privy to the cacophonous sound of a barking dog while speaking to us on the phone. But for those few that haven’t had that privilege, we’d like to introduce you to Barney, the bbr marketing office…
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